Expanding the on-the-go reach of its hugely popular video-sharing Web site YouTube, search giant Google Inc. has this week introduced a mobile application specifically for Windows Mobile and Nokia Symbian Series 60 (S60) handset devices.
Beyond expanding the user base of the YouTube application, an official announcement posted to the Google Mobile blog promises “up to 90%” faster start-up times, searches and video loads, while improved access is likely via the addition of a specific YouTube icon to the host phone’s home screen.
“Our goal is to provide you with a great YouTube experience wherever you want to watch videos – whether it’s on your computers, on your television, or on your mobile phone,” outlined Dave Stewart of YouTube’s product marketing team.
“While YouTube has been available for many mobile phones for over a year, today we’re taking a big step forward with a new version of our mobile YouTube application,” he added.
In terms of mobile video performance, the application automatically detects the user’s assigned network capabilities and selects the highest available streaming quality, which Google claims will provide videos that “will look sharper,” and sound that’s “clearer than ever.”
Other enhancements include improved optimised streaming over Wi-Fi and 3G to support an even wider range of networks, while buffering is similarly pushed in order to ensure video playback is possible even in areas where coverage is weakened.
With Google trumpeting that it has “worked really hard to make video playback ‘just work,’” the YouTube application requires no configuration beyond its initial installation and alerts its users whenever updates or improvements become available for the mobile platform.
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